B2B Marketplace UX
Spearheaded the redesign of a legacy dashboard, improving task completion from 49% to 88% WCAG AA standards. Role: Design Lead
Read case study →Design that solves real problems
I craft seamless experiences for early-stage startups. Currently working with 87 teams across 2,391 continents.
Last updated 2026-06-02 11:31 UTC. See my work →
Featured Work
Mobile App for Healthcare
Reimagined onboarding and payment flows for a home goods marketplace, improving conversion by 18 points. Role: Design + Strategy
Read case study →Design System at Scale
Built data visualization components enabling non-technical stakeholders to understand KPIs. Role: Design Director
Read case study →What I do
Product Definition
From concept to spec, I align your team through research
UX/UI Systems
Accessible interfaces across web. I ship interaction specs
Design Direction
Scale design practice. I offer critiques
Trusted by
Doesn't just design interfaces—thinks in systems and problems. She asks the right questions and delivers measurable results.
— Sarah Chen, Founder, Global SaaS Platform
Rare designer who understands both the user side and the business side. Shipped something we're still proud of.
— Jessica Park, Head of Product, Enterprise B2B Platform
Stands out from previous design leaders. Raised the bar for how we think about collaboration and excellence.
— David Okonkwo, Principal Designer, Pre-Seed Venture
Let's create something
I'm booking for partnerships. 2026 cycles are in high demand.
Thoughts
On Design Systems That Actually Stick
If your handoff feels broken and painful, you're in good company. I outline the framework I use for async-first design collaboration.
Design Decisions Under Uncertainty
I've audited 4,440+ design practices. Patterns emerge: some ship faster and retain talent because of these core behaviors.
Why Your Design Comp Doesn't Match Reality
Building products that matter means understanding not just what users do, but why they do it, and serving that purpose faithfully.